The Making of Airbus A380: A Triumph of Science and Engineering
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Case Details:
Case Code : OPER056
Case Length : 13 Pages
Period : 1999-2006
Organization : Airbus, Boeing
Pub Date : 2006
Teaching Note :Not Available
Countries : France, Germany, Spain
Industry : Aircraft Manufacturing
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Introduction Contd...
The A380 was designed by Airbus in collaboration with 60
major airports to integrate the aircraft into normal passenger service as
smoothly as possible. Airbus adopted a decentralized manufacturing process. The
centers which manufactured various parts were spread out across Europe and the
final assembly was done at Toulouse, France.
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Materials like composites8 and GLARE9, which reduced the overall weight of the
aircraft, were used in the manufacture of the A380.
By February 2006, the A380 had received 159 orders and deliveries were to start
in mid-2006 (Refer to Exhibit II for the Orders of the A380 till March 2006).
The launch customer of the A380, Singapore Airlines, with an order of 10 A380s,
stated the aircraft's value proposition when it said, "It will be used to expand
operations to heavily traveled cities that had slot constraints. It's not about
offering more point-to-point flights, but rather, to meet increasing demands
within existing limitations."10
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Background Note
Based in Toulouse, France, Airbus was earlier known as Airbus Industrie. It
began as a consortium of European aviation companies to compete with
American companies like Boeing, Lockheed11, and McDonnell Douglas12.
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In September 1967, the British, French, and German governments signed a
Memorandum of Understanding (MoU) to develop a 300-seater aircraft, the
Airbus 300 (A300). However, the British Government decided to withdraw from
the project in 1969. Airbus Industrie was formally established in 1970 under
an agreement between Aerospatiale of France, Deutsche Aerospace (DASA) of
Germany, and British Aerospace (BAE) of Great Britain. In 1971, CASA (Construcciones
Aeronáuticas) of Spain joined in. All the four partners13
started operating as national companies and had the responsibility of
producing parts for the aircraft. These were then to be transported to
Toulouse for final assembly... |
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